What is a copywriter?
A copywriter is a person who writes persuasive written content for advertising and marketing online or print. He/she writes with the intent of persuading and influencing the audience, the reader, to purchase a good or service. They have an innate understanding of human drive and know-how to sway decision-making with words and suggestions. If you enjoy writing, you may consider applying your skills to a job writing copy. In this article, we explore what a copywriter does and how to become one.
What’s it like to be a Copywriter?
Copywriters research, plan and create written content (known as copy) for the purpose of advertising goods and services on behalf of a client. This content includes advertisements, slogans, blog posts, emails, sales letters, technical documents, speeches, scripts and website copy.
Effective copywriting works to drive responses and increase purchases. More specifically, copywriters have to:
- Target a Specific Audience
- Offers a Unique Benefit or Promise
- Gives Strong Proof
- Guides the Audience to a Call to Action
- Tested and Tweaked Over Time to Improve the Results
They have strong written communication skills, undertake extensive research of the subject to be communicated, and often adhere to style guides in order to fulfil the advertising brief and match the intended tone for a piece of content.
How to become a copywriter?
As with any occupation, there is no singular path to achieve your desired career, however, there are a few basic tenets for success. Copywriting does not require a degree, yet an educational background in journalism, marketing, marketing research or writing can help make you more marketable.
Copywriters have distinct personalities. It means that they’re creative, intuitive, sensitive, articulate, and expressive.Here are some tips for becoming a copywriter:
- Understand copywriting basics.
- Be aware of why industries use copywriters.
- Identify and establish your niche.
- Create a portfolio.
- Learn the market and know how to brand yourself.
Source: Internet
