What Is Content Writing?
Content writing involves the creation of text content to educate or entertain readers. It can lead to sales as well, but that’s not its primary purpose. With content writing, you want to educate the readers by creating high-quality and valuable content. Examples of content writing include: White papers, E-books, Tutorials, Email newsletters. Blog posts.
What Is Copywriting?
Copywriting, on the other hand, involves the creation of text content to persuade readers to take actionsrelated to your business’s sales process. If you’re trying to sell a product, for instance, you’ll need to convince prospective customers that it’s worth buying or simply to make a FOMO feeling to potential customers. If you’re trying to attract more calls, you’ll need to convince them that your business is worth calling.
Shortly, copywriting is the art of persuading readers to take some type of sales-related action. Examples of copywriting include: Cost-per-mille (CPM) ads, Social media ads., Product pages, Website sales copy, etc.
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By |
Content Writing |
Copywriting |
| Purpose
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Content writing is designed to educate or entertain, whereas copywriting is designed to persuade. | A copywriter sells, while a content writer informs.
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| Emotions
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This does not make a sense like copywriters do | invoke an emotional response then appeal to take action (such as FOMO, buy) |
| Length
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Because it focuses on educating or entertaining, content writing typically results in longer content than that of copywriting.
If a piece of content is too short, it won’t offer much value to readers. With a relatively long length, content is typically more valuable to readers. |
Because of creating a sense of urgency and inspire emotional responses, copywriting presents in short form or even in a few sentences. |
| Grammar
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Grammar errors interrupt readers’ thoughts by forcing them to stop.
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Copywriting doesn’t require perfect grammar to be effective. On the contrary, you might be able to persuade more readers to take action by using an incomplete sentence rather than a grammatically correct sentence. |
| SEO
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Your website will earn higher search rankings and more search traffic if you perform content writing to develop it.
Content writers drive organic traffic. However, it can be hard to tell just how much content writers know about SEO |
Copywriters turn that traffic into sales or leads. |
| Effectiveness | Content-writing needs a long time to evaluate its effectiveness |
It does not take much time to measure copywriters’ effectiveness |
