SEO writing is to place keywords and keyphrases within web content. Content writers or copywritiers use SEO to increase their site’s organic visibility and SERP rankings. The best way to write for SEO is to pair high-quality copy with targeted search terms.
Why Is SEO Writing Important?
It’s no secret that awesome content is KEY to get a high rank in Google. It means that just trying to provide high-quality content isn’t enough. For your high rank of your sites, it also needs to search engine optimization. Here is one typical formula for your SEO-based content writing:
Amazing content + solid on-page SEO = SEO writing.
Turn Your Topics Into Keywords
Keywords might be the most important part of the SEO writing process. The right keywords can mean the difference between thousands of visits per month… or a piece of content that nobody reads.
Use Your Keyword in Your Content
Adding keywords to your content is a BIG part of SEO content writing. Keywords can take many forms. For example, if a reader wants to learn about Vietnamese translation agency and its normal forms, they might use “Vietnamese translation agency” as their keyword phrase. If they’re looking to buy flowers for a friend in Houston, it might be “flower shops in Houston.
Question is: How often should you use keywords in your SEO content?
There’s no perfect keyword density percentage. In fact, Google has gone on the record to say that they don’t pay attention to keyword density.
I only recommend using your keyword once in your title. Cramming keywords into your title tag looks like keyword stuffing to Google. This is called “over-optimizing” and can actually hurt a website’s rankings.
A rule of thumb could be that in a piece that’s around 300-400 words, you should aim for 5-7 keyword phrases and never introduce keywords more than ten times.
Think in terms of ranking factors
In line with your company’s own commercial objectives, there are also Google’s preferences to keep in mind. The search engine’s primary algorithm, RankBrain, helps process webpages and determine where they should rank in SERPs.
So content writing isn’t just pleasing your readers; it’s about pleasing Google too. That’s why it’s important to know the specific ranking factors Google looks at. There are more than 200, but 10 of the most prominent are:
- Content quality: Is your writing accurate, relevant and user-friendly?
- Backlinks: Do other sites link to your content?
- HTTPS: Is your site secure?
- User experience: Is your content visually and informationally valuable + easy to engage with?
- Mobile first: Is your site optimized for mobile screens?
- Page speed: Does your page load in 2 seconds or less?
- Direct traffic: Do users come directly to your site, or do they have to Google you first?
- Content depth: Is your content more comprehensive than similar pages on the web?
- Behavioral signals: Do people share, comment and mention your content?
- Schema: Is your content easily understood by search engines?
Source: onlinewritingjobs
